The Buy Local Campaign is an initiative of the Dominica Export Import Agency (DEXIA) aimed at heightening public awareness of the importance and benefits of buying or consuming locally produced goods and services. The campaign is an activity embarked on by the Agency in collaboration with other public and private sector companies.

The campaign is organized in such away that not only DEXIA and the private or public sector companies participate, but also the general public would play a major role. Before and during the campaign, the Agency stages various activities to allow the public to participate in the campaign.

These activities come in the form of quizzes, songs, theme and poster competitions, essay writing, debates etc. The public is also sensitized on the ongoing activities and is continually reminded of the campaign through radio and television promotions, promotional billboards as well as flyers and brochures are placed in strategic locations all over the island.

In 2004 the Agency tried to stage a buy local campaign, but the support from the companies targeted was not as forthcoming and as a result all plans to host the campaign were suspended. The next Buy Local Campaign is carded for the Reunion 2008 celebrations.